5 Proven Tips to Go Viral on TikTok in 2025

TikTok has changed from just a trending app for short, catchy videos to one of the most influential social media platforms in the world. Now, in 2025, TikTok has almost 1.6 billion active users. But, TikTok isn’t just a place for trends; it’s an app that holds the foundations of careers for thousands of content creators. Standing out on this platform with such a large user base doesn’t just take luck.

In order to ensure your content is reaching a wide audience, you’ll need to first understand what’s working right now in 2025. You need to capture your viewers' attention and keep people watching, especially when there is so much competition. Here are five proven tips for going viral on TikTok in 2025.

Prioritize The First 3 Seconds

TikTok’s algorithm heavily favors videos that hook viewers immediately. Keep in mind, viewers have endless scrolls to the next video, meaning capturing your viewers' attention quickly is key. You really want to aim to grab their attention in the first 3 seconds. Viewers want to be entertained, and on TikTok, you receive entertainment in a matter of seconds.  In 2025, this is even more important as TikTok continues to test formats beyond the traditional 15-60 seconds. 

• Ask a curiosity-driven question (“You’ve been brushing your teeth wrong your whole life—here’s why”)
• Show something visually surprising (An unexpected location, bold color or strange prop)
• Make a bold statement—this will make people want to see if you’re right

Next time you’re scrolling on social media, stop and try and see what captures your attention and what makes you automatically scroll. Try saving the videos that capture your attention and make note of what is keeping you engaged in them.

Find And Own Your Niche

In 2025, TikTok rewards consistency and expertise. Trying to appeal to everyone is almost impossible on an app with more than 1.5 billion monthly users. Instead, you should be identifying your niche—the specific topic, style, or community where you can stay relevant.

Your niche can be ultra specific. Some examples of this could be “meal prepping for a vegan lifestyle” or “urban gardening in small apartments.” Or it could be something broader like “fitness motivation” or just comedy skits. But, you want to remain consistent.  If you pay attention to the popular creators, you’ll see most of them have a consistent style of content.

By following this, the algorithm will know who your audience is. This makes it easy for the app to recommend the videos to the right people. And by keeping the same niche, you will gain more consistent, long-term viewers. 

But, remember, in an app with so many users you want to stick out and stay unique, so add your own twist to it. People may come for the topic, but ultimately, they’ll be staying for you as an individual.

While staying in a niche is important, it is also important to remember that trends come and go quickly on such a fast-paced app such as TikTok and the popular style of videos changes as well. Even more so, the popular videos in your niche might change specifically for that community. It is important to grow your content as the app grows to stay relevant and on trend.

Post With Consistency — But Be Strategic

Posting daily for the sake of posting is outdated advice. In 2025, the algorithm prioritizes quality content. But consistency is still very important—specifically, strategic consistency.

Here’s how to do it:

• Identify your highest-performing time slots using TikTok analytics
• Create a repeatable content format (e.g., every Friday is a “quick tip day”)
• Batch-create videos so you can post regularly without burnout

Posting consistently is going to build trust with your audience. If Friday is your “quick tip day," for example,your followers and viewers will start to look forward to your posts and are more likely to stick around for your videos. Strategic posting ensures your best content has the highest chance of being seen. 

Optimize for Engagement, Not Just Views

Views on TikTok are great, but engagement (likes, comments, shares, reposts, duets, etc.) shows you that your content is valuable and memorable. In 2025, the interaction element of TikTok is crucial to actually be trending on the app. When you allow for a lot of engagement, you are starting a conversation rather than just having your videos be passively viewed.

Encourage engagement by:

• Raising questions in your video
• Engage with comments and followers
• Replying to comments with video responses (another way to create more content)
• Use strong hooks and CTA (Start with a hook “Wait until you see the end…” Then end with a call to action “Double-tap if you relate”)

A video with 100,000 views and 500 comments is more likely to keep getting pushed by the algorithm than a video with 1 million views but only 50 comments.

Batch and Repurpose Your Content

TikTok may be your main platform but the popular creators in 2025 treat it as part of their own bigger platform. Batch creating your videos allows you to stay consistent with your posting. You can repurpose your videos across different platforms like Instagram Reels and Youtube Shorts. This will really extend your reach and grow your audience. 

AI tools now make repurposing easier than ever. You can automatically resize videos, add captions, and even create multiple edits for different audiences. This can all be done in minutes rather than the hours it might have taken you before. This not only saves your time but it also ensures content is staying fresh so you aren’t burning out.

While content creation may be rewarding, it can also be exhausting, especially if you don’t have the funds for an entire crew. And this is exactly where AI comes in as a helpful assistant.

Final Thoughts

Going viral on TikTok isn’t just about luck. If you look at the patterns of the popular creators you will see they are all utilizing these different strategies to stay relevant as TikTok grows. Lean into the trends but keep your unique brand, utilize the first seconds of your videos, allow for active engagement, and post strategically with consistency. 

When you pair these different strategies with AI-powered video creation, you can create more in less time. Not only this, you can experiment more with your content. With this, you’ll be able to grow a lot faster. The AI technology will handle the heavy lifting for you so you can focus on ensuring your content is top quality. 

Whether you’re a solo creator just getting started, an influencer, or brand, AI makes it simpler for you to produce those professional-quality videos that will stand out amongst the thousands of other videos.

See how it works below!